Finding Gold in the Marketing Department
Excerpt from From Sales Rep to CEO. Why Not You? by Joel Gaslin
"Then there was Jeffrey Martin, our director of content marketing. Unlike others, Jeffrey wasn't just about pushing ideas from behind a desk. He understood something that many didn't. Success comes from listening. And he was very good at it."
No Corner Cutting: How FP Labs Leverages Its Expertise and Experience To Help Brands Navigate Product Development
March 30, 2025 BeautyMatter
In a world where beauty brands, particularly burgeoning independent brands, encounter new roadblocks or regulatory requirements almost daily, it’s hard (and often expensive) for founders to ensure they produce safe yet effective products that comply with the ever-changing regulatory landscape.
Beauty Manufacturing: The Trends That Will Reign And Be Dethroned in 2025
January 6, 2025 Beauty Independent
Beauty Independent asked 16 beauty manufacturers the following: What are three to four big business and consumer trends you think will shape the beauty manufacturing sector in 2025? What are three to four you think will be left behind?
The New Science of Developing Sustainable Cosmetics
October 6, 2024 BeautyMatter.com
New federal and state-level legislation is raising the stakes in cosmetics product development. Complex legislation like the Modernization of Cosmetics Regulations Act (MoCRA) and state regulations on toxic-free cosmetics and sustainable packaging are new concerns for many brands looking to grow. Now may be the best time for beauty and personal care brands to consider partnering with a manufacturer that can help navigate new realities in beauty.
Supply & Demand Starts to Stabilize.
April 1, 2024 Happi Magazine
It's been a wild year for fast-moving consumer product companies and their manufacturing partners. "We want to provide our customers with the highest quality products possible. We want to be a good partner and provide the necessary expertise and resources to help brands navigate market intricacies and trust us with their business."
What's With All The Secrecy About The Relationship Between Beauty Manufacturers and Brands?
February 14, 2024 Beauty Independent
"The NDA is a perfect device to help maintain the integrity of a formula that can literally be the 'secret sauce' of a brand. When much of the identity of a product comes down to the recipe for formulation, it’s easy to see why brands can be so protective."
Consumer-driven Skincare Trends with Jeffrey Martin
February 9, 2024 Entrepreneur Minds Speak Podcast
"Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey's advice for scaling your skincare business." Jeffrey joins Lauren Casgren-Tisdall and Natalie Saporova in Season 1, Episode 24 of the Entrepreneur Minds Speak Podcast.
Rebranding? 5 Questions to Ask Before You Get Started
Aug 1, 2014 Inc.com
Your logo may be the first thing potential customers notice about your company, so changing it is not a move you should make without proper consideration. If you're considering an update, address these questions first to ensure you know what you want the new logo to convey--and if the overhaul is warranted to begin with.
Why Minneapolis neighborhoods matter — and why you should get involved
Mar 4, 2013 MinnPost
Minneapolis neighborhood groups need your help and ideas. Neighborhood groups are often the “entry point” for political action in our city and often the best opportunity for residents to be heard within their community.