Federal package
Director of Marketing (August 2023 - present) Chanhassen, MN
I formulate and execute Federal Package marketing strategy, planning, budgeting, expenses, and reporting. I work closely with the internal departments and external agencies to create high-performance marketing campaigns. I develop and implement marketing efforts through SEO, SEM, print and digital advertising, email marketing strategy, content development, and other activities.
Marketing Manager (June 2022 - August 2023) Chanhassen, MN
I develop and deliver on all marketing endeavors for Federal Package. My duties include oversight over the Federal Package website and its content, Federal Package social media channels, corporate messaging and collateral, advertising and promotions, internal marketing initiatives, trade show activity, lead generation and CRM management, and other marketing-related activities.
Federal Package Highlights:
• Built out and deployed Hubspot Marketing & Sales Hubs for greater team activation and prospect engagement.
• Worked with vendors and internal subject matter experts to initiate a robust content marketing strategy.
• In 5 months, increased incoming lead interest by 180%.
• Grew social media engagement by double digits, year over year.
• Initiated FP's first formal external and internal communications program.
United Healthcare
Content Manager, Brand Marketing (Oct 2021 – May 2022) Minnetonka, MN
I work to broaden the focus and strengthen content for the flagship United Healthcare brand experience. I develop creative briefs for member programs, insurance education, and health and wellness content development and optimizations. I also manage and track content to ensure consistent brand campaign integration with the company website along with provide analytics research and insights.
Perspectives, Inc.
Director of Communications & Marketing (Jan 2019 – Oct 2021) St. Louis Park, MN
As the Director of Communications & Marketing, I plan and implement Perspectives, Inc. marketing, advertising, public relations, website, social media, internal communications, and events/activities for purposes of raising awareness and building community and donor relations.
As a member of the Perspectives leadership team, I also manage IT vendor relationships, lead internal IT projects and initiatives, and define the IT infrastructure strategy, architecture, and processes for the agency.
Agency Highlights:
Agency Highlights:
• Built consistent, integrated communication and content marketing plans to reach donors, volunteers and the greater community.
• Developed consistent content strategy to engage community and activate donors.
• Grew website interactions and on-site donations by more than 200%.
• Grew contributions for seasonal appeals and fundraising events by 60%.
• Developed policies and procedures to effectively direct organizational behaviors and build efficiencies.
• Developed consistent content strategy to engage community and activate donors.
• Grew website interactions and on-site donations by more than 200%.
• Grew contributions for seasonal appeals and fundraising events by 60%.
• Developed policies and procedures to effectively direct organizational behaviors and build efficiencies.
Sightpath Medical
Director of Content Marketing (Sep 2016 – Jan 2019) Bloomington, MN
As Director of Content Marketing, I oversee the strategy, development, creation and deployment of content marketing for Sightpath Medical and Sightpath Creative customers. I work with a team of diverse, talented individuals to create useful content, curate thoughtful ideas, and stimulate conversations in order to drive traffic, build engagement and deliver leads for sales as well as deliver specific, engaging content to Sightpath Creative customers in order to grow their business.
Sightpath Creative Highlights:
• Won 60 various awards for outstanding marketing and design from 2014-2018.
• Generated $1MM in revenue in four years.
• Serviced 70+ clients nationwide with marketing, design and social media work.
Sightpath Highlights:
• Built and established lead nurture plan around content marketing strategy.
• Launched Pardot marketing strategy within Salesforce.com framework to cultivate sales leads.
• Used marketing automation to increase corporate reach and visibility.
• Developed customized follow-up plans within each of Sightpath's 15 sales territories.
• Won 60 various awards for outstanding marketing and design from 2014-2018.
• Generated $1MM in revenue in four years.
• Serviced 70+ clients nationwide with marketing, design and social media work.
Sightpath Highlights:
• Built and established lead nurture plan around content marketing strategy.
• Launched Pardot marketing strategy within Salesforce.com framework to cultivate sales leads.
• Used marketing automation to increase corporate reach and visibility.
• Developed customized follow-up plans within each of Sightpath's 15 sales territories.
Creative Marketing Manager (Jan 2015 – Sep 2016) Bloomington, MN
I play an integral role in establishing creative direction and communicating the Sightpath Medical corporate message, manage a variety of sales and marketing related projects, provide practice marketing strategies and design support for Sightpath Medical customers.
I participate in developing Sightpath Medical marketing strategy and creative direction, maintain corporate identity and brand standards, as well as the development and implementation of the annual marketing plans. I create original content, manage social media channels, corporate web presence and advertising, coordinate and promote events, webinars, and online training for staff and customers.
Significant Contributions:
• Worked to implement new service offering with Sightpath Creative (Sightpath Marketing Services).
• Coordinated the team that launched the new Sightpath Medical website.
• Worked closely with vendors across multiple lines to further our corporate mission.
• Assisted in the training and development of sales and marketing personnel.
• Oversaw media purchasing and budgeting.
• Created, developed and deployed digital and print collateral.
I participate in developing Sightpath Medical marketing strategy and creative direction, maintain corporate identity and brand standards, as well as the development and implementation of the annual marketing plans. I create original content, manage social media channels, corporate web presence and advertising, coordinate and promote events, webinars, and online training for staff and customers.
Significant Contributions:
• Worked to implement new service offering with Sightpath Creative (Sightpath Marketing Services).
• Coordinated the team that launched the new Sightpath Medical website.
• Worked closely with vendors across multiple lines to further our corporate mission.
• Assisted in the training and development of sales and marketing personnel.
• Oversaw media purchasing and budgeting.
• Created, developed and deployed digital and print collateral.
Designer (Feb 2014 – Dec 2014) Bloomington, MN
As part of the Sales & Marketing team, I create, update and manage collateral materials, advertising, sales tools and internal documentation. Assist in the execution of the annual media plan, implement tactics to maximize Sightpath's exposure in digital media, coordinate and promote events, webinars, and online training for staff and customers.
In cooperation with other marketing staff, I offer assistance in determining creative direction as well as communication tactics and brand awareness campaigns in a variety of channels. My role is to execute on the Sightpath Marketing plan and related projects as well as maintain corporate identity and brand standards.
In cooperation with other marketing staff, I offer assistance in determining creative direction as well as communication tactics and brand awareness campaigns in a variety of channels. My role is to execute on the Sightpath Marketing plan and related projects as well as maintain corporate identity and brand standards.
JEFFREY MARTIN DESIGN
I craft design strategy and implementation of a variety of digital and print applications for small businesses and non-profit organizations. I work in a client-focused, creative partnership to help launch small business brands, marketing endeavors, product and service development, and social media integration to help each client's business grow.
Learn more about my experience at LinkedIn.